Because different home buyers look for different features when looking for a home, marketing property can be a bit of a challenge.

There are plenty of researchers today who spend a lot of time and effort figuring out how to correctly market homes, as well as how new homes can be designed to appeal to a wider demographic.

One of the most important things to know as a seller is to find out what attracts certain types of buyers, so you know what to feature when you create your online listing, marketing materials, or stage your home.

Important features

According to a survey conducted in 2013 by the National Association of Realtors, one of the top features buyers looked for was plenty of closet and storage space. So in case you’re staging your home, clearing some space may be a smart idea.

Other features buyers considered important were central air conditioning, basements, in-law suites, and upgraded kitchens.

When it comes to kitchens, many buyers considered stainless steel appliances more important than the type of counter surface . So, in case you’re working with a limited budget, new appliances might be a better investment over installing granite countertops.

Younger and older buyers

Another survey took a closer look at the difference between the preferences of younger and older buyers.

According to the survey, a good number of younger buyers said hardwood floors were one of their top priorities when looking for a home. Meanwhile, older buyers said private master baths were a very important feature.

Many younger buyers as well as first-time buyers also wanted an open floor plan and a home office with built-in wiring, so if you’re planning on selling a dated home, investing in creating an office space could be a great move.

It’s true that you can’t really predict what appeals to certain buyers, as we are all individuals with different thoughts and preferences.

However, it can help a great deal if you look at trends and figure out how to market your home in order for it to appeal to a specific market.