The majority of home buyers today use the internet as their primary source when looking for available homes. Often, a photo or a description found online serves as the very first impression of a home.

Having an enticing online listing can make a massive difference when it comes to selling homes. If your listing stands out and effectively grabs the attention of potential buyers online, it’s very likely you’ll land a good deal in the shortest amount of time possible.

Here are a couple of tips to make your online listing work effectively:

• Add high-definition photos
  Most buyers don’t go through listings and simply read the descriptions. The very first thing that captures their attention is a great photo. That said, hiring a professional photographer is a very smart move, as they can take excellent photos that highlight the home’s greatest features.
• Don’t scrimp oninformation
  Once your photos pique a buyer’s interest, the next thing they’ll look for is more information. Your listing should contain a full description of your home’s features and tell buyers what they need to know.
• Showcase the home’s best features
  It could be anything—a library with built-in bookshelves, a spacious outdoor patio, or a unique architectural feature. Your listing can easily attract more attention if you put its best features at the forefront.
• Don’t forget the neighborhood
  It’s not just about the property—include information about the neighborhood as well. Be sure to mention schools, parks, services, public transportation stops, and any other amenities located close to the home. After all, a buyer’s vision of a dream home isn’t complete without a great location.
• Don’t just sell the structure—sell the experience
  Talk about your favorite spot, perhaps the patio area where you enjoy having a cup of coffee each morning as you admire the sunrise. This will give buyers a better sense of how it’s like living in the home, and may just give your listing a good advantage.